Overview
Paid acquisition and retargeting run with tight creative testing and honest reporting — structured so you can see exactly what each shilling, rand, or pound returned.
Agencies optimise for clicks because clicks are easy to report. Revenue is harder and more useful.
What you get out of it
- Correctly structured accounts with conversion tracking you can trust
- A rolling creative testing programme instead of set-and-forget ads
- Weekly reporting on cost per qualified lead or sale
Typical timeline · Monthly retainer
What's included
- Account audit / setup
- Creative testing
- Bid & budget management
- Weekly reporting
How we work
01
Discovery
Account audit or fresh setup, tracking validation, and goal definition.
02
Direction
Funnel, audience, and creative strategy agreed with budget allocation.
03
Build
Campaign build, creative production, and structured testing.
04
Launch & handover
Weekly optimisation and reporting with monthly strategy reviews.
FAQs
Questions we get asked.
What's the minimum budget?
We generally recommend a media budget from around USD 500 per month for meaningful testing.
Who owns the ad accounts?
You do, always. We work inside your accounts.
How do you distinguish useful leads from cheap clicks?
Campaigns are measured against confirmed enquiries, sales or other agreed business actions. Click-through rate and cost per click remain diagnostic metrics, not the final definition of success.
Do you need a new landing page before running ads?
Not always. We first review the current page, message, speed and conversion path. If it can support the campaign, we improve it; if not, we scope a focused landing page.
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